Strategic Plan

Mid Jersey Association of REALTORS®, Strategic Plan

Last Updated: 5/21/25

Who We Are

The Mid Jersey Association of REALTORS®, Inc. (the “Association”) is a professional business organization with a diverse membership that partners with NJR and NAR to provide essential  programs, products, services, and relevant information to enhance their members ability to
ethically and professionally represent the public, advocate for property ownership, housing opportunities, smart growth, and other REALTOR® Party principles and policies in the communities we serve.

What We Value

Our MJAR Values: Accountability. Commitment. Community. Dependability. Diversity. Fairness. Honesty. Inclusion. Integrity. Leadership. Professionalism. Responsibility. Vision.

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What We Stand For

GOVERNANCE: Through the coordinated efforts of leadership, volunteers, and staff, THE ASSOCIATION operates a fiscally responsible business that is future-focused, member-centric, inclusive, and committed to fulfilling its strategic vision.

GOVERNMENT AFFAIRS: THE ASSOCIATION is invested in the political process and engage in advocating for principles and policy positions of the REALTOR® Party, including property ownership, housing opportunities, smart growth, and other REALTOR® Party principles and policies as requested by all levels of the REALTOR® organization.

COMMUNITY OUTREACH: Through various endeavors, THE ASSOCIATION demonstrates its commitment to our communities and the people who live and work in them.

PROFESSIONAL DEVELOPMENT: THE ASSOCIATION is dedicated to raising the professional bar of its membership by providing the highest caliber of career development opportunities for all member audiences and faithfully administers Professional Standards services per the National Association of REALTOR®s Code of Ethics & Arbitration Manual.

COMMUNICATION: Members and the communities we serve recognize THE ASSOCIATION as the trusted voice for all things real estate in Central NJ. 

Governance

Through the coordinated efforts of leadership, volunteers, and staff, THE ASSOCIATION operates a fiscally responsible business that is future-focused, member-centric, inclusive, and committed to fulfilling its strategic vision.

STRUCTURE: THE ASSOCIATION has a clearly defined business structure for both staff and volunteer roles and responsibilities

STAFFING: THE ASSOCIATION has a highly qualified and empowered professional staff who are vested in the success of the
organization by advancing the vision of the strategic plan

FACILITY AND OPERATIONS: THE ASSOCIATION maintains state-of-the-art facilities that are strategically located to allow for
continued growth and favorable alignment of business resources

FINANCE: THE ASSOCIATION is a fiscally responsible business that maximizes its potential and is prepared for growth; with an
elected Treasurer who collaborates with the staff, the Budget & Finance Committee, and the financial consultants

DIVERSITY, EQUITY, AND INCLUSION: THE ASSOCIATION is committed to the principles of diversity equity and inclusion through
all facets of the organization and in all of the communities we serve.

VOLUNTEER OPPORTUNITIES: THE ASSOCIATION provides volunteer engagement and leadership development opportunities to
members

BUSINESS GROWTH: THE ASSOCIATION is open to opportunities with other entities for continued growth and business
expansion

Government Affairs

Members of MJAR are invested in the political process and engage in advocating for principles and policy positions of the REALTOR® Party including property ownership, housing opportunities, smart growth, and other REALTOR® Party principles and policies as requested by all levels of the REALTOR® organization

Fundraising: MJAR members understand the importance of and embrace a culture of financially investing in the political process

Policy: MJAR establishes positions regarding significant land use or environmental issues affecting our communities, and supports the public policy positions of the National Association of REALTORS® and New Jersey REALTORS®

Grassroots mobilization: All “calls for action” from all levels of the REALTOR® organization are quickly shared with members, who are urged to take immediate action, and the platform of the REALTOR® Party is communicated

Influence, Outreach: MJAR engages in outreach to REALTORS® who have a ‘seat at the table’ on local government, municipal and regulatory boards, commissions and business organizations to strengthen our advocacy and communication efforts

Community Outreach

Through various endeavors MJAR demonstrates its commitment to our communities and the people who live and work in them.

PROGRAMS, EVENTS: THE ASSOCIATION and its members engage with the public in specific property/housing-related events, programs, and partnerships, demonstrating a commitment to improving the quality of life in our communities for the people who live and work here. 

ADVOCACY AND CONSUMER MOBILIZATION: Utilizing available resources and grants, THE ASSOCIATION seeks opportunities to partner with the public to build stronger communities, proactively identify issues affecting real estate, and advocate for REALTOR® Party principles and priorities in our communities.

COMMUNITY INVOLVEMENT: THE ASSOCIATION celebrates and showcases the generous charitable endeavors of our members and undertakes community service projects that make a difference in the lives of real people living and working in our communities.

INFLUENCE, OUTREACH: THE ASSOCIATION engages in outreach to REALTORS® who have a ‘seat at the table’ on local charities, boards, commissions, and charitable organizations to strengthen our advocacy and communications efforts.

Professional & Career Development

MJAR is dedicated to raising the professional bar of its membership and providing the highest caliber of career development opportunities for all member audiences and faithfully administers Professional Standards services per the National Association of REALTOR®’s Code of Ethics & Arbitration Manual

PROGRAMMING: THE ASSOCIATION is the preferred destination for the career development life-cycle needs of real estate professionals seeking to enhance their business.

TRAINERS: THE ASSOCIATION hires high performing and engaging subject matter experts to deliver exceptional courses for the
real estate professionals attending our programs.

TARGET AUDIENCES: THE ASSOCIATION proactively anticipates the specific needs and exceeds the expectations of all member
audiences

MARKETING: through a variety of methods, THE ASSOCIATION promotes courses to attract attendees with a variety of
professional development options from our local, State and National associations.

DELIVERY OPTIONS: Utilizing current and emerging technologies, THE ASSOCIATION consistently delivers relevant courses and
career development programming, tailored to the needs and expectations of the members< through a variety of learning
platforms

PROFESSIONAL STANDARDS ENFORCEMENT: THE ASSOCIATION provides a full spectrum of professional standards services
utilizing the systems as defined by the National Association of REALTORS®.

Communication

Members and the communities we serve recognize THE ASSOCIATION  as the trusted voice for all things real estate in central NJ

INTERNAL: Members rely on THE ASSOCIATION as the trusted resource for timely and relevant real estate related information

EXTERNAL: THE ASSOCIATION and its members strive to be recognized as the authority for all things real estate, and viewed as trusted partners in the communities in which we live and serve.

MESSAGING AND BRANDING: THE ASSOCIATION’s communications deliver a clear and uniform message to members and the public that articulates who We R® and what we stand for.

DELIVERY METHODS: Utilizing a variety of communications vehicles, THE ASSOCIATION consistently delivers timely and relevant information to members and the public.

TALENT-MEMBER DATABASE: THE ASSOCIATION maintains a database that collects relevant member data and demographic information to align member talents and expertise with the association’s
projects, initiatives, and issues requiring high level collaboration and input